I can’t think of a more boring blog subject than business cards. But when I started thinking about designing my own, I wanted to put my own signature on them. I had a few non-negotiables: I wanted them to be made in the United States, I wanted them to make an unforgettable impression without being cheesy, and I wanted them to say a little bit about BLCKSMTH just from looking at them.
Enter St.Paul Stampworks, an engraving and stamping company based in St. Paul, Minnesota. Since its inception in 1870 by its founder, Axel Mellgren, this company started out making “marking equipment” including seals, door numbers, and plates for church pews. Eventually Mr. Mellgren diversified into categories like medals, badges, and printed materials.
Over 130 years later, I found them online and contacted Joyce, a personable salesperson, who understood exactly what I was looking for when I described it. In fact, she didn’t bat an eye when I told her I was going to use their metal tags, traditionally used for identifying pipes and electrical fixtures, as business cards! Continue reading